Expert Media Consulting Fear of the media is often a barrier to getting a message to the public. The presentation, "How to deal with the media," for individuals or groups, gives you the tools not only to avoid media "disasters" but to use the media to your advantage.
| Effective Interviews
- Avoid having the media cut all but the part of an interview you least want aired or published.
- Learn how to develop a brief, coherent message and optimize chances that message actually gets across.
- Use role-playing sessions to hone your skills in encounters with the media, because practice makes perfect.
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| Media presentations include:
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When to use each media -
Secrecy versus disclosure -
"Good news" and "bad news." It's all the same to the media. -
How to contact the media -
When to ask the media for a correction -
Should you ever go off the record? -
How the media decides what's news -
Risk communication, or how to control the bad news -
How to write news releases |
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